Maxways Robotics team

Our Story

Founded in 2015 in Auckland, New Zealand, Maxways began with a simple mission: to make advanced automation accessible and affordable for small to medium-sized businesses across the country. Our founders, with backgrounds in engineering, robotics, and New Zealand manufacturing, recognized a gap in the market for tailored automation solutions that addressed the unique challenges faced by local businesses.

What started as a small team of passionate engineers has grown into a leading provider of robotic solutions, serving industries from horticulture to manufacturing across both the North and South Islands. We've stayed true to our roots, maintaining our focus on understanding the specific needs of New Zealand businesses and providing practical, effective automation solutions.

Today, we're proud to have helped dozens of businesses transform their operations, improve efficiency, and stay competitive in an increasingly automated world. Our team continues to grow, bringing together expertise in robotics, software development, mechanical engineering, and industrial automation.

Our Mission & Vision

At Maxways, our mission is to empower New Zealand businesses with intelligent automation solutions that enhance productivity, improve working conditions, and drive sustainable growth. We believe that automation should be accessible to businesses of all sizes, not just large corporations with extensive resources.

Our vision is to be the leading provider of robotic automation solutions in New Zealand, recognized for our innovation, customer service, and commitment to helping local businesses thrive in the global economy. We aim to contribute to a more productive, innovative, and sustainable New Zealand economy through the thoughtful application of automation technology.

Our Values

These core values guide everything we do at Maxways.

Innovation

We continuously explore new technologies and approaches to deliver cutting-edge solutions that address our clients' evolving needs.

Partnership

We work collaboratively with our clients, building long-term relationships based on trust, transparency, and shared success.

Excellence

We are committed to delivering high-quality solutions, from design through to implementation and ongoing support.

People Focus

We design automation that enhances human work, creating safer, more rewarding jobs and better working conditions.

Our Leadership Team

Meet the experienced professionals leading Maxways.

CEO

David Chen

CEO & Co-Founder

With over 20 years of experience in industrial automation and robotics, David leads our strategic direction and oversees major projects. He holds a PhD in Robotics from the University of Auckland.

CTO

Haward Wong

CTO & Co-Founder

Haward brings 15 years of experience in software development and systems integration to her role. She leads our technical team and ensures our solutions incorporate the latest technological advancements.

Operations Director

Michael Brown

Operations Director

Michael manages our project implementation and client support teams. With a background in manufacturing management, he ensures our solutions deliver practical benefits to our clients.

Partner With Us

Ready to explore how robotic automation can benefit your business? Contact us today for a consultation with our expert team.

Get in Touch